Knowledge Is Sexy
Snapple was onto something when they printed facts inside their bottle caps. There was something satisfying about knowing you were about to be refreshed and learn something new at the same time. It made opening a bottle feel like a small event. You’d twist off the cap, curious about what random piece of information was waiting for you. Somehow, that little fact made Snapple more interesting. It made a bottle more interesting. Knowledge made a bottle more interesting.The more I’ve learned, the mo...